Video Position Description - NZCF

Video Position Description for New Zealand College of Fitness

THE BRIEF

New Zealand College of Fitness (NZCF) had been trying without success, for some months, to fill 2 vacancies for Sales Consultants for their Albany campus. The position is focused on enrolling students at the college to gain a personal trainer qualification, and was proving to be extremely difficult to recruit for. Frog was engaged to scope the role and devise an attraction scheme to create strong candidate flows.

THE SOLUTION

We could see the organisation, being so vibrant and high energy, needed to portray the ‘essence of the role’ and the unique benefits, by way of a video job ad to make the position ‘jump out’ at the job seeker. 

KEY OUTCOMES

Day 1 Launch Video Vacancy on SEEK, YouTube, Frog and Trade Me – 245 views, 20 applications of suitably qualified people. Reviewed all candidates. 
Day 3 - 4 Interviews with Frog booked - candidates referred to client
Day 5 - 7 Interviews with client conducted
Day 7- 8 1st and 2nd candidates offered & placed
Day 9 3rd candidate interviewed and offered immediately as candidate was exceptional, client decided to create a new vacancy.

Client Comment:
“The quality of candidates increased dramatically since the video was launched.”  
Sophie Erskine, College Captain

Candidate Comments:
“I was impressed by the promotional video which the company attached to the job description. The video job description definitely grabbed my attention and inspired me to apply.” Steve M (Jan.2008)

 “Much easier to see what the company & people who work there are like. Great exposure for NZCF & Frog” Dougy M (Jan.2008)

 “Very innovative idea and much better than just a written job description. Definitely the way of the future.” Daniel W (Jan.2008)

To learn more about the most effective candidate attraction methods in the market right now, including video position descriptions, please click here.