New Recruitment Trends

...from the Australasian Talent Sourcing Conference, Melbourne 2011

Two days of intense presentations on trending information about the world of recruitment not only allowed time to ponder future directions, but was the perfect injection needed at this time of year to keep innovation at the forefront of our decision making at Frog.

So – a few key comments for you to factor into your thought processes over coming months:

• The war for talent is over… in its place – the war for other people’s talent.
• The move is from reactive to proactive
• The trend is about sourcing candidates – so the ‘post a job on seek’ approach is being replaced by proactive contact.
• Sourcing: once the domain of the ‘search firm’ this now sits squarely in the hands of the mid-level recruitment firms who develop this capability.  And the key area of invasion…$100 - $350k bracket.  And yes, the cost of recruitment is decreasing as a result.
• Competitive advantage is found in the manipulation of human capital data.
• Should our next title be Human Capital Information Scientists?
• And no surprises here …- Social recruitment is no longer that bright shiny toy – its mainstream.
  • 89% of US companies use social media for recruitment
  • 62% Fortune 100 companies hire through LinkedIn.

And a few more points that were worth nudging home:

• Video content is on the up. Frog has been using video content for several years and knows the power this has to reinforce employer brand messages. It’s easy, low cost, can be populated onto various sites. Just keep it real, authentic and not over staged. It has to be believable.
  [And a useful supporting story – Pepsi used video in recruitment – and the most viewed roles were for van drivers and stores people]

Finally – a few key words from Kevin Wheeler:

“People want to be shown; they want jobs served up to them as opposed to looking for them. CV’s are a thing of the past. LinkedIn and other platforms have shown that.”