16 Employment Brand Touch Points
With added Frog comments in several places from a local NZ Market perspective
source:
Arbita Report: contributor Peter Weddle / F: = Frog Comment
- e-Brand statement
- Advertising venue selection
F: Venues/places to advertise have grown. Costs have decreased. Be sure to review all options around attracting your target market. Avoid falling for the ‘same old same old’ options.
- Non- advertising sourcing
F: options exist that make this a fast, effective and competitively savvy option. Again, costs have come down; cyber researchers are ‘in’. Case studies available.
- Brand & job advertising
- Application method feedback
F: Every candidate expects a reply (as you would too if you were a candidate) so being able to track applications and respond is expected. An excellent touch point option.
- Career Site design / management
F: Simple, very cost effective solutions are now available to assist companies provide this if a career site is not available. Easy peasy - call us!
- Pre-qualification – screening
- Assessment test(s)
- Interview logistics
- Interviews
- Feedback information
F: Vital. Do you think it’s ok to interview someone and then not provide timely feedback? Candidates don’t. The bar has risen in this arena.
- Background Checks
- Relationship building
- Offer confirmation
- Post offer confirmation
F: An area often overlooked or adhoc, yet well managed is powerful touch point. (They tell 10 friends and they tell 10 friends...)
- Reinforcement
