New Zealand

 In 2023, although still buoyant, the labour market is experiencing a slight shift in the balance of power and employers have a more rational approach with more rigid selection criteria. This change is driven by a lack of resources to provide training and development to upskill new talent.

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Leading into 2023, the Business Support market has been strong. Customer Service and Administration are the most in-demand roles, whilst Office Management and roles such as Personal Assistants, Executive Assistants, Receptionists have made a strong comeback. The market has also experienced an increase of traditional temporary opportunities such as one-day covers.

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With more than 1.3 million children* across one million families using approved early learning services in Australia, demand for qualified, skilled Early Childhood education candidates is  forecasted to remain strong in 2023. The sector still faces alarmingly high levels of burnout with close to 5% of preschool teachers reporting they have experienced high levels of stress and burnout in the last five years.

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Talent shortages, rising inflation, workplace flexibility and maximising productivity all featured in the list of priorities for Executives in 2022. Most, if not all, roles experienced significant salary increases, and Executive positions were no different, with the rising importance of having leaders who can adapt to the new hybrid workplace. Embracing hybrid work models still represents challenges for leaders, who have to strike the right balance between productivity, engagement and flexibility, build and foster a positive team culture while both driving growth and upskilling to effectively manage their workforce in this new context.

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Frog Recruitment is an AoG TAS approved supplier of recruitment services to the NZ government.

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HR has retained the broader role the function obtained during the pandemic and now advises on the broader business strategy. 2022 saw an increase in HR vacancies across all levels and sectors, with a noticeable focus on ER/IR experience given the post-COVID workplace changes. While employers emphasise the importance of having HR onsite to build and drive culture within the business, HR job seekers have requested additional flexibility, as most HR professionals support teams across the country, if not at a global level.

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2022 challenged the legal industry, with a tight candidate market, a high demand for legal support staff, the change in remote working policies and the introduction of new structures into their firms. While 2021 saw a heavy increase in demand for property law due to the booming property market, this significantly dropped in 2022, as recession-proof practice groups boomed. Consistently in demand, insurance litigation has skyrocketed in 2022 alongside construction, property and family law.

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With the pandemic-driven shift to online business, 2022 saw a surge in digital marketing roles as companies sought to

 leverage marketing technology and reach new market segments. Marketing strategists and marketing managers were in high

 demand as companies felt the pressure to bring in expert knowledge to implement forward-thinking strategies in a  changing business landscape.

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2022 marked a shift in the property market driven by interest rate rises and inflation, resulting in a decline in property values across both commercial and residential markets. With sales slowing down and average number of days on the market relatively high, 2022 saw many Real Estate Agents with less experience leave the industry. Sales Agents with stronger experience were required to develop their marketing and lead generation skills, which had been less utilised in previous years.

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The demand for sales professionals was high in 2022 and this has continued throughout the first quarter of 2023, positively impacting salary levels of operational sales positions including Sales Executives, Account Managers and Business Development Consultants, as quality profiles and high calibre candidates continue to be challenging to identify and attract in this changing market.

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Recruitment of supply chain professionals has experienced a significant shift over the past year. The pandemic has highlighted the importance of a resilient and flexible supply chain, with a surge in demand for roles in e-commerce, healthcare, freight services, and technology sectors. As the industry evolves, Supply Chain Analysts, Demand Planners, and Air/Ocean Freight Operators are becoming increasingly important to employers and the hiring needs for those roles is expected to grow over the next three years.

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The advancement of technology has significantly impacted how we work and automate processes. Business technology disruption since COVID has only emphasised talent scarcity within artificial intelligence (AI), automation and robotics, and cloud computing. With the rise of cybersecurity fraud, it is at the forefront of many organisations’ objectives to tighten their security controls.

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