Ghosting: It's Not Just Bad Manners, It's Bad Business

Back in 1994 when I first started in recruitment, if someone didn't call you back, it was simply considered rude. Fast forward to today, and we have a new, trendy term for this behaviour: "ghosting." It might sound lighthearted, but let's be clear – in the business world, ghosting is still plain bad manners, and it's damaging on multiple levels.

While there's been plenty of discussion about candidates ghosting recruiters, I want to shine a spotlight on the flip side: employers who vanish without a trace. I'm talking about hiring managers, talent acquisition specialists, business owners – anyone involved in the decision to hire. According to a recent study by Resume Genius, a staggering 80% of employers admit to ghosting a candidate at some point.

80%. That's simply unacceptable.

Whether it's 80%, 50%, or even 30%, ghosting a potential employee is never good business. Let's delve into why:

1) You're harming your employer brand:

• Impact on current employees: Will they stick around if your company's reputation is tarnished?
• Impact on future employees: Why would top talent want to join a company known for ghosting?
• Impact on sales: A negative employer brand can affect your bottom line, especially for service-based businesses where reputation is paramount.
• Difficulty competing on non-salary factors: If your employer brand is weak, you'll have to rely on more tangible perks like higher salaries to attract talent.

2) You're damaging your personal brand:

• Word travels fast: Especially in smaller or niche markets, everyone knows everyone. Do you want to be known as the person who ghosts candidates?
• Negative news spreads: People are more likely to share bad experiences than good ones. A ghosted candidate might be your next big client's friend or family member.
• Karma can be a boomerang: How would you feel if you were ghosted during your own job search? Treat others as you'd like to be treated. Your next employer might be connected to someone you've ghosted in the past.
• Your reputation is yours to own: It's one of the few things in business you have complete control over. Guard it carefully.

So, to all the hiring managers, talent acquisition specialists, executives, and business owners out there, remember: ghosting has real consequences. Even in a candidate-driven market, your reputation matters. Let's commit to treating everyone with respect and professionalism throughout the hiring process.

Happy (and considerate) recruiting, everyone.