Auckland market insights

Takeaways from Frog Recruitment's 2025 Report

Auckland market breakdown

Key trends and insights

The Auckland employment market in 2025 is showing cautious optimism after two years of uncertainty and adjustment. Following a challenging period marked by slow hiring and talent shortages, businesses are beginning to find their rhythm again. While the pace of recruitment is steadier than in the post-pandemic boom, employers are more deliberate in their hiring, focusing on securing the right talent rather than simply filling vacancies quickly. Job seekers, meanwhile, are showing renewed confidence but with clearer expectations around flexibility, meaningful work, and workplace culture. The balance of power has shifted slightly back towards employers, yet organisations that offer strong employee value propositions — particularly around flexibility, development, and wellbeing — continue to stand out in a competitive market.

Despite an improving outlook, the sense in Auckland’s market is one of pragmatic recovery rather than exuberance. Businesses remain mindful of cost pressures and global headwinds, so hiring decisions are strategic and considered. Many are taking advantage of this stabilising period to strengthen internal capabilities, refine hybrid work policies, and build more resilient teams. Candidates are also becoming more discerning, prioritising employers who can offer stability and purpose over purely financial incentives. Overall, Auckland in 2025 feels like a city moving from reaction to recalibration — where both employers and employees are re-establishing what sustainable success looks like in a more measured and mature employment landscape.

2025 Auckland Labour Market

5.8%

Unemployment Rate

70.5%

National Participation Rate

2.7%

National Inflation Rate

-27%

Annual National Job Ad Change

51%

Job Seeker Confidence Index

60%

Hiring Confidence Index

Auckland job seeker sentiment

How engaged are people in today’s job market?

In Auckland’s 2025 market, job seekers are becoming more intentional and strategic in their approach to work. After a few years of instability, many are prioritising long-term career growth, flexibility, and workplace culture over quick job changes or salary jumps. There’s a growing preference for employers who offer hybrid arrangements, development opportunities, and a clear sense of purpose. Candidates are also taking more time to research prospective employers, weighing values, leadership style, and stability before making a move.

Rather than chasing multiple offers, Auckland job seekers are focusing on finding roles that align with their personal and professional goals — signalling a shift towards a more considered, quality-driven employment mindset.

72%%

Active job seekers

25%

Passive job seekers

2%

Hesitant job seekers

1%

Inactive job seekers

Are you being paid your worth?

Know the city market before you apply

Discover our Salary Guide

Employment trends shaping Auckland's labour market in 2025

2025 Employment & Salary Report

Stay ahead of your market across New Zealand

Take a closer look at what’s driving hiring in your industry, from shifting employer priorities to the roles most in demand. This comprehensive report reveals the key trends shaping recruitment and workforce strategy this year, and provides your business with a competitive edge needed in today’s uncertain labour market.


  • Benchmark your company's attraction and retention strategies
  • Find out what job seekers are looking for in 2025
  • Identify emerging and current hiring and salary trends
Request your market report