Trends to watch in 2023

Jessica Hickey • May 21, 2023

As we move into 2023, the recruitment industry continues to evolve, with new technologies and changing job market dynamics driving shifts in the way companies hire and retain top talent. With the job market in Australia, New Zealand, and the United Kingdom continuing to pick up, here are some of the hiring and industry trends to watch out for in the next year.


AI-powered hiring
The use of artificial intelligence (AI) in recruitment is set to become even more prevalent in 2023. This technology can help automate repetitive tasks such as resume screening and candidate outreach, freeing up recruiters to focus on more high-level tasks like candidate engagement and relationship building. AI-powered hiring tools can also help eliminate unconscious bias in the hiring process, leading to more diverse and inclusive hiring practices.


Virtual and hybrid recruiting
With the rise of remote work and the continued impact of the pandemic, virtual and hybrid recruiting methods will become increasingly popular in 2023. Virtual recruiting events, such as job fairs and career fairs, will continue to gain traction, as will virtual interviews and assessments. Hybrid recruiting, which combines virtual and in-person elements, may also become more common, allowing candidates to engage with recruiters and hiring managers in a way that works best for them.


Whilst not directly a virtual recruiting event, people2people and Frog Recruitment also regularly host virtual job seekers webinars that can help those looking for new roles with tips and advice along their journey in different states, and countries. This is another example of how virtual recruiting is being used, and can be expected to continue in 2023. For more information about our webinars, visit www.frogrecruitment.co.nz


Employer branding
Employer branding will continue to be a key focus for companies looking to attract and retain top talent in 2023. This involves building a strong reputation as an employer of choice, highlighting the company's values, culture, and benefits to potential candidates. Companies will need to invest in their employer brand through social media, employee advocacy programs, and other initiatives that showcase their unique employer value proposition.


Upskilling and reskilling
As the job market continues to shift, with new roles emerging and old ones becoming obsolete, upskilling and reskilling will become increasingly important in 2023. Companies will need to invest in training and development programs to help their employees acquire new skills and stay competitive in the job market. This can help to retain top talent and ensure that the company has the skills and expertise it needs to succeed in an ever-changing business landscape.


The recruitment landscape is evolving rapidly, driven by new technologies, changing job market dynamics, and a greater focus on diversity, equity, and inclusion. Companies that embrace these trends and invest in their recruitment strategies are likely to be best positioned to attract and retain top talent in 2023 and beyond. 

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In business since 2002 in New Zealand, Frog Recruitment is an award-winning recruitment agency with people at our heart. Located across Auckland and Wellington, we specialise in accounting and finance, business support, education, executive, government, HR, legal, marketing and digital, property, sales, supply chain, and technology sectors. As the proud recipients of the 2024 RCSA Excellence in Candidate Care Award, we are dedicated to helping businesses achieve success through a people-first approach.

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