Why preparation matters before applying for a job
The importance of preparing before applying
Applying for a job without preparation can put you at an immediate disadvantage, even if you meet the role requirements. Employers often review applications quickly, and small details can influence whether you move forward. Taking the time to prepare before applying helps you present yourself clearly, avoid common mistakes, and approach the process with confidence.
Preparation also allows you to be more selective and intentional about the roles you apply for. By understanding what employers are looking for and how your skills align, you can tailor your application rather than taking a one-size-fits-all approach. This not only improves the quality of your applications but also increases the likelihood of progressing to the next stage.
Building a job-ready resume
Why getting your resume right matters
Your resume is often the first and only chance you get to make an impression. Recruiters typically scan a resume in seconds rather than minutes, and if the key information is not clear immediately, your application can be overlooked even if you are highly qualified.
A well-built resume shows relevance, clarity, and professionalism. It helps employers quickly understand what you do, what you are good at, and how your experience aligns with the role. When done properly, it increases your chances of being shortlisted.
Getting your resume right before applying also saves time and frustration. Instead of applying broadly with a generic document, a strong base resume allows you to tailor efficiently, apply with confidence, and present yourself consistently across every opportunity.
Things to do:
Tailor to roles
Adjust your resume to highlight experience and skills that directly match the job description.
Lead with impact
Put your most relevant achievements and experience at the top rather than buried later.
Use clear structure
Keep formatting clean, consistent, and easy to scan with clear headings and spacing.
Quantify results
Use numbers, outcomes, and achievements to show impact rather than just responsibilities.
Keep it concise
Aim for clarity and relevance over length. Every line should earn its place.
Things not to do:
Use generic resumes
Sending the same resume for every role reduces relevance and shortlisting chances.
Overload information
Too much detail makes it harder for recruiters to find what matters quickly.
Ignore keywords
Missing role-specific keywords can cause your resume to be filtered out by applicant tracking systems.
Include outdated roles
Old or irrelevant experience can dilute your strongest selling points.
Rely on design alone
Strong visuals do not replace clear content and measurable achievements.
Writing an effective cover letter
How does a strong cover letter set you apart?
A cover letter gives context to your resume and answers the question of why you are the right fit. It is your opportunity to connect your experience to the role and explain your motivation in a way a resume alone cannot.
Employers use cover letters to assess communication skills, attention to detail, and genuine interest. A targeted, well-written letter can elevate your application, especially in competitive roles where many candidates meet the basic criteria.
When done right, a cover letter strengthens your overall application. It helps employers understand how your skills translate into value for their business and increases the likelihood of progressing to an interview.
Things to do:
Address the role
Clearly reference the job title and company to show intent and focus.
Link skills to needs
Explain how your experience supports the employer’s requirements.
Show motivation
Demonstrate why you want the role, not just why you want a job.
Be concise
Keep the letter to one page and focused on your strongest points.
Match the tone
Align your language with the company’s culture and industry.
Things not to do:
Repeat your resume
A cover letter should add context rather than restating bullet points.
Use templates blindly
Generic letters are easy to spot and often ignored.
Sound overly formal
Keep explanations brief and professional if they are needed.
Sound overly formal
Stiff or robotic language can feel disconnected and impersonal.
Forget proofreading
Typos and errors can quickly undermine credibility.
Optimising your LinkedIn profile
Why your LinkedIn profile matters in modern job searching
Your LinkedIn profile is more than an online resume. Employers and recruiters regularly check LinkedIn to validate experience, assess communication style, and identify candidates who may not be actively applying.
A strong LinkedIn profile increases visibility in recruiter searches and supports your job applications by reinforcing credibility. It allows employers to see your career story, recommendations, and professional presence beyond a resume document.
Optimising your profile before applying ensures consistency across platforms. When your resume, cover letter, and LinkedIn profile align, it builds trust and makes it easier for employers to move forward with confidence
Things to do:
Optimise your headline
Use keywords that reflect your role, skills, & career focus.
Use keywords that reflect your role, skills, & career focus.
Clearly explain what you do, your expertise, and what you are seeking.
Show achievements
Use experience sections to highlight outcomes rather than just job titles.
Use a professional photo
A clear, approachable image increases profile views and engagement.
Keep it active
Regular updates and interactions signal engagement and relevance.
Things not to do:
Leave it incomplete
Missing sections reduce credibility and search visibility.
Use vague language
Generic descriptions do not differentiate you from others.
Mismatch your resume
Inconsistencies can raise questions for employers.
Ignore keywords
Without keywords, recruiters may not find your profile.
Treat it as static
An outdated profile can negatively impact your job search.
