​If recent data that states that 70% of candidates are passive job seekers, then finding the right person for the job has never been harder. As companies struggle to be noticed the key is to stand out, which luckily can be done with a little creative thinking.

Workplace culture (apart from salary) is the most important factor that job seekers consider when looking for employment.

This means it is critically important to share your company’s values in your job descriptions – but this is more than just writing a blurb about your company (although do that too).

Recruiting using social media is increasingly now the way to go. Millennials, operate almost exclusively on their mobile phones, so all your advertisement and job descriptions should be optimized for mobile apps.

Not only will your business appear contemporary and forward looking, it will allow you to target potential applicants who have shared interests and are therefore more likely to engage with your job posting.

It makes it very easy for people who are not in the job market to share the information instantly with someone they know will be interested with a few taps on their phone.

Tip: be sure to include a “Call to Action” when advertising. It encourages interested candidates to express interest immediately before they scroll onto something else. i.e. experts recommend using a simple phrase with a verb * for the best results, such as “Tell us about you” “Join our team,” and then link to a page where they can start an online application.