Head of Chinese Sales & Marketing (UK & Europe)
Head of Chinese Sales & Marketing (UK & Europe)
Essential Criteria for the role:
- Native or fluent Mandarin and professional-level English
- Previous Sales and Marketing experience
- Experience with Chinese marketing platforms (WeChat, Little Red Book, etc.)
- Awareness or previous experience of the UK Educational sector
The ideal candidate is dynamic, relationship-driven, customer-focused, and highly motivated, with a strong growth mindset.
Role Overview
The purpose of this role is to take ownership of the company’s growth within the Chinese diaspora across the UK and Western Europe. You will be responsible for:
- Strategic market development
- Lead generation and marketing execution
- Sales execution and pipeline management
- Own and manage sales and marketing activities targeting the Chinese diaspora across the UK and Europe
- Manage your own sales targets and KPIs independently and as part of a wider regional team
- Build, nurture, and convert a high-quality sales pipeline
- Plan, execute, and manage online and in-person marketing campaigns and events
- Drive lead generation through expos, seminars, webinars, school talks, and community events
- Monitor and manage incoming leads across all channels and ensure effective lead nurturing
- Manage Chinese social media platforms including WeChat, Little Red Book (RedNote), and other relevant platforms
- Build and manage a regional WeChat community and engage members regularly
- Create and localise content and manage the regional content calendar
- Work with agencies supporting social media execution
- Track leads, enrolments, and customer journeys across all channels
- Produce weekly and monthly performance reports with insights into customer behaviour and experience
- Build strong, professional relationships with prospective families and partners
- Deliver a positive, high-quality first impression aligned with the company’s premium service standards
What Success Looks Like
- Meeting and exceeding monthly sales targets and student enrolments
- Growing the company’s brand presence and reputation across the Chinese diaspora in the UK and Europe
- Contributing to long-term regional growth strategy
- Building multiple long-term strategic partnerships
- Demonstrating ownership, initiative, and a student-first mindset
You May Be a Great Fit If You Have
- A strong track record in sales and marketing
- Excellent organisation, time management, and execution skills
- Confidence presenting to families, educators, and senior stakeholders
- Native or fluent Mandarin and professional-level English
- Experience with Chinese marketing platforms (WeChat, Little Red Book, etc.)
- Background in customer service, customer success, or client-facing roles
- Experience using CRM systems (e.g. Salesforce) and multiple platforms
- Experience in education, college consulting, or parent-focused services (preferred)
- A proactive, positive, and growth-oriented mindset
Why Join?
- Annual personal training budget
- Strong internal mobility and career progression
- Join a high-performing, diverse, and ambitious international team
- Work with innovative technology reshaping the education sector
- Exceptional learning, growth, and leadership development opportunities
p2pIND
Operating for over 20 years in Australia, New Zealand and the United Kingdom, people2people, Edge Recruitment, and Frog Recruitment are an award-winning recruitment group and HR solutions provider. As an inclusive workforce, we welcome everyone and encourage our employees, clients, and candidates to showcase their authentic selves.
Should you require reasonable adjustments throughout the recruitment process, we encourage you to make a request by phoning the above-mentioned recruitment consultant to discuss. In response to these requests, we will collaborate closely with you to implement the appropriate adjustments.
Location
Remote work,
Salary
Work Type
Full Time
Industry
Date published
15-Jan-2026
