Regional Sales Manager - BENELUX

Netherlands I $85,000.00 - $100,000.00 Annual I Full Time

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Regional Sales Manager - BENELUX

A global FMCG client is seeking a dynamic and commercially savvy professional to take on a pivotal leadership role within their EMEA sales division. This position will have full responsibility for driving performance and managing business operations across the BENELUX region (Belgium, Netherlands, Luxembourg).

The region already benefits from a solid foundation, yet there's significant room for expansion. The role involves executing the company’s commercial agenda with a focus on sustainable growth, customer-centric strategies, and achieving financial targets.

This individual will need to cultivate deep market and customer insight, tailoring approaches to meet both regional and account-specific needs. Success in this role will be underpinned by strategic relationship management, strong cross-functional collaboration, and excellent account execution.

A snapshot of benefits:

Car Allowance
Remote based role (with travelling to clients required)
Target based bonus per yearly
Generous product allowance
Healthcare insurance
Early finish on Fridays
Paid Parental Leave

Key Responsibilities
•Full ownership of the BENELUX region’s P&L and commercial outcomes
•Develop and maintain influential, multi-tiered relationships with key customer accounts
•Identify and capitalise on growth opportunities in both current and emerging business segments
•Craft and implement a multi-year strategic business plan tailored to the region
•Conduct ongoing analysis of performance versus budget and forecast; initiate corrective measures as needed
•Represent the brand externally across the region, while also acting as the internal advocate for regional customer interests
•Evaluate competitive activity and pricing trends to inform commercial strategy
•Manage trade and marketing spend, ensuring strong ROI through detailed pre- and post-activity analysis
•Maintain accurate and up-to-date volume and sales forecasts

Additional Responsibilities
•Act as a role model for professional integrity and company values
•Promote a culture of continuous improvement and proactive risk management
•Ensure full compliance with internal policies and standards

Ideal Candidate Profile

Experience & Education
•Proven background (3–5 years) in FMCG sales
•Experience managing key customer P&Ls
•Strong commercial and category development acumen
•Prior exposure to the wine or beverage sector is a plus
•Bachelor's degree preferred but not essential
•Fluent in English and at least one local BENELUX language

Behavioural Competencies
•A natural leader who inspires and guides others
•Strong communicator, able to connect across all levels
•Takes initiative in solving challenges and driving progress
•Highly organised, proactive, and adaptable under pressure
•Brings energy, innovation, and ownership to their work
•Demonstrates excellent judgement on strategic matters

Technical Skills
•Advanced account management and negotiation capabilities
•Solid financial and P&L management understanding
•Skilled in commercial planning and project execution
•Deep familiarity with the FMCG landscape

Additional Requirements
•Must be based in the Netherlands
•Valid driving license required
•Willingness to travel within the region up to 30% of the time

Operating for over 20 years in Australia, New Zealand and the United Kingdom, people2people, Edge Recruitment, and Frog Recruitment are an award-winning recruitment group and HR solutions provider. As an inclusive workforce, we welcome everyone and encourage our employees, clients, and candidates to showcase their authentic selves.

Should you require reasonable adjustments throughout the recruitment process, we encourage you to make a request by phoning the above-mentioned recruitment consultant to discuss. In response to these requests, we will collaborate closely with you to implement the appropriate adjustments.