Senior Business Analyst - Digital Transformation

Melbourne C B D I $150,000.00 - $180,000.00 Annual I Full Time

Senior Business Analyst - Digital Transformation

About the Business

Our client is a respected national organisation undertaking a significant, once‑in‑a‑generation digital transformation. They are moving from a long‑standing legacy platform to a modern, enterprise‑grade CRM that will become the digital foundation for all branches across Australia.
This is a rare opportunity to join an organisation at a pivotal moment — where you will play a critical role in shaping the future of its digital ecosystem, governance, and long‑term technology strategy. This is a full-time, permanent opportunity.

About the Role

As the Senior Business Analyst, you will act as the strategic bridge between executive leadership, branch operations and technical delivery teams. You will lead a major CRM implementation project, working alongside a Project Manager and Change Manager. Post implementation, it becomes a long-term stewardship position responsible for maintaining the integrity, coherence and maturity of the organisation’s digital environment. You will lead business architecture governance, data migration strategy, cross‑branch alignment, system design validation and ongoing digital evolution — ensuring the organisation’s core operational logic is protected and enhanced well into the future.

Key focus areas include:

Acting as the internal owner of digital business architecture and ecosystem coherence
Overseeing CRM design, configuration validation and implementation governance
Leading business side data migration strategy from a legacy AS400 environment
Ensuring consistency of business rules, operational logic, and historical data integrity
Facilitating alignment across multiple branches with diverse operational practices
Assessing future integrations and establishing governance for ongoing digital change

The Ideal Candidate

You will thrive in this role if you bring a blend of enterprise level BA expertise, strategic thinking, and the ability to navigate complex stakeholder environments.

You will have:

Extensive experience as a Senior Business Analyst in complex, multi stakeholder organisations
Proven capability leading large scale digital transformation or legacy platform migration projects
Strong experience developing and enforcing business rules, operational logic and data governance
Hands on business side data migration leadership
Ability to operate in environments with political, structural, or cross‑branch complexity
Strong documentation, facilitation, analytical and governance skills

Highly regarded:

Experience in membership-based or multi-entity organisations
Exposure to CRM platforms and payment gateway integrations
Familiarity with mid-range server platforms and database technologies
Experience contributing to digital governance frameworks

What’s in it for You

A pivotal strategic role shaping an organisation’s digital future
Long-term stability in a permanent position with ongoing influence beyond the initial project
The opportunity to steward a national CRM transformation, build governance maturity and digital discipline with significant organisational impact
Close access to executive decision making and strategic alignment
Supportive onboarding, including structured listening sessions, legacy system immersion and access to extensive documentation
Hybrid working environment with RDO's on offer

This is an exceptional role for a Senior BA who wants true ownership, long-term influence, and the ability to build something enduring — not just deliver a project and walk away.

Next Steps

If this sounds like the kind of strategic, meaningful challenge you’re looking for, I’d love to speak with you. Please apply with your resume, or reach out to Zara on 0478 777 678 for a confidential discussion.

Operating for over 20 years in Australia, New Zealand and the United Kingdom, people2people, Edge Recruitment, and Frog Recruitment are an award-winning recruitment group and HR solutions provider. As an inclusive workforce, we welcome everyone and encourage our employees, clients, and candidates to showcase their authentic selves.

Should you require reasonable adjustments throughout the recruitment process, we encourage you to make a request by phoning the above-mentioned recruitment consultant to discuss. In response to these requests, we will collaborate closely with you to implement the appropriate adjustments.