General Manager – Sales - Hire or get hired

Your guide to the General Manager – Sales Role: Salary & hiring tips

Recruiting a General Manager – Sales or looking for your next General Manager – Sales job?

 

As a specialist recruitment agency in Sales, we work with General Managers and senior sales leaders across Australia, New Zealand, and the UK. Whether you're looking to hire a permanent Sales Director or need a contract financial executive to guide your business through change, our recruitment consultants have the expertise and market insight to help.

We’ve placed dozens of senior sales professionals into roles across industries, from ASX-listed corporations to fast-growing SMEs. Our understanding of the talent landscape allows us to connect employers with sales professionals who not only meet technical requirements but align with leadership and cultural needs too.

Whether you're an employer seeking a skilled General Manager – Sales or a candidate ready for your next career move, we can help.


Submit your resume or request top talent today – our expert Sales recruiters are ready to assist.

How to hire a General Manager – Sales: Our recruitment process

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Sales Market Update

The demand for sales leadership talent remains strong in 2025, with businesses continuing to prioritise candidates with technical expertise, stakeholder management skills, and commercial acumen. Hiring managers face ongoing challenges in sourcing high-calibre sales professionals, particularly in roles such as Business Development Managers, Sales Representatives, and Key Account Managers. The integration of AI in sales functions is influencing the required skill set, with CRM optimisation (48%), AI-assisted content writing (43%), and sales data visualisation (36%) emerging as key competencies.

Attracting top sales talent is increasingly reliant on offering competitive KPI bonuses (57%), flexible work arrangements (53%), and career growth opportunities (50%). Notably, the percentage of companies communicating KPIs and commission structures at the interview stage has risen from 57% to 68%, reflecting a shift towards greater transparency in the recruitment process. Staff turnover remains stable, with 58% of organisations reporting no change over the past year, while 22% have seen some improvement.

Looking ahead, 57% anticipate turnover levels will remain steady, with 21% expecting further positive shifts. As businesses refine their talent strategies, the focus is on long-term career growth, AI-driven sales processes, and structured incentive plans to attract and retain top sales professionals.

74%

of sales teams plan to grow their headcount in 2025.

80%

of sales teams have started using AI to maximise their efficiency.

55%

of teams describe themselves as slightly or signifcantly under-resourced.

2025 Employment & Salary Report

Stay ahead of your market across New Zealand

Take a closer look at what’s driving hiring in your industry, from shifting employer priorities to the roles most in demand. This comprehensive report reveals the key trends shaping recruitment and workforce strategy this year, and provides your business with a competitive edge needed in today’s uncertain labour market.


  • Benchmark your company's attraction and retention strategies
  • Find out what job seekers are looking for in 2025
  • Identify emerging and current hiring and salary trends
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