Meet Bobbie
Breed: Labradoodle
Barking from: Te Aro, Wellington
What's up dog?
Meet Bobbie, Our CHO (Chief Happiness Officer) 🾠Bobbie, our bouncy labradoodle, might officially be the office dog, but everyone knows she's the heartbeat of our Studio. From the moment she zooms through the door, a hurricane of unbridled enthusiasm and tail wagging in perfect rhythm, she sets the tone for a day filled with smiles and just the right touch of chaos. She has a perfect sense of timing when it comes to morning tea. Like clockwork, she leads the team to our social area, making sure no one misses the most important meeting of the day. Even though she's 6 years old, Bobbie knows how to work the room with her puppy dog eyes from the safety of the carpet (because the kitchen lino is still a bit too scary) all in the hope of scoring her share of cheese. With her emotional support tennis ball in mouth, eyes sparkling, and tail thumping like a drumbeat, Bobbie brings a burst of energy whether you're up for a game, a cuddle, or both. Her superpower is turning stress into smiles. Whether you're buried in project work or stuck mid-brainstorm, a quick pat or playful moment with Bobbie is all it takes to lift your mood and spark new ideas. Just be warned she's a cuddle addict, and getting back to your desk might take longer than expected. Bobbie isn't just a part of the team. She's our unofficial head of HR, short for Hugs and Reassurance, and a daily reminder that productivity and playfulness go paw in paw. Bobbie's a cheeky little traffic cone with fur growling sweetly, bum-shuffling into your path, and demanding toll payment in the form of back scratches before you're allowed to pass.
2025 NZ People's Choice Award
We believe no dog should be left behind.
Every dog entered into the competition is automatically in the running for the 2025 People’s Choice Award — and the winner will be decided by you, the public.
This year, we’re giving the aroha back to our communities.
Each year, our campaign is supported by a number of incredible charities across Aotearoa that work tirelessly to improve the lives of dogs and people alike. In 2025, we’re shining a spotlight on these organisations and the vital mahi they do.
As part of the voting process, every voter will have the chance to donate to our amazing mental health or dog-focused charities.
It’s your vote, your voice, and your opportunity to make a difference.
