Marketing and Digital recruitment
Recruitment update
Marketing recruitment trends continue to shift, with strategic planning (64%), customer experience (50%), and social media (39%) emerging as key skill areas for development. Businesses are focusing on lead generation (60%) and brand awareness (54%), while AI and automation remain secondary concerns at 14%, reflecting a cautious but growing interest in technology-driven marketing solutions.
Hiring activity remains subdued, with 42% of respondents not planning any marketing hires this year. However, demand persists for junior roles such as marketing assistants (19%) and coordinators (14%), alongside a resurgence of generalist positions as businesses tighten budgets. AI is impacting content creation the most (41%), followed by creative asset generation (27%) and SEO (21%), underscoring the industry's shift toward automation in digital marketing functions.
Marketing and Digital market overview
65%
of marketing teams plan to grow their teams in 2025
89%
of marketing teams have started using AI to maximise their efficiency
56%
of teams describe themselves as slightly or significantly under-resourced
We recruit permanent, contract & temporary roles in Marketing and Digital
Marketing generalists
• Marketing Director
• Marketing Manager
• Digital Marketing Manager
• Digital Marketing Coordinator
• Marketing Executive/Specialist
• Marketing Coordinator
• Marketing Assistant/Graduate
Marketing specialists
• Product Manager
• eCommerce Manager
• CRM Marketing Manager
• Communications Manager
• PR and Communications Advisor
• Market Research Analyst
• Social Media Manager
• Brand Manager
• Brand Coordinator
• Brand Assistant
Industry leaders highlight
"Top marketing talent needs more than just a paycheck—they need growth opportunities, recognition, and a culture that values creativity. Competitive salaries are expected, but engagement comes from upskilling, particularly in AI, data analysis, and consumer psychology. While flexible work is valuable, being on-site fosters real brand connections, better customer insights, and stronger collaboration. The human touch remains irreplaceable.
Junior marketers must master digital tools, storytelling, and audience understanding—not just personal preferences. They should also see how traditional media fits with digital strategies to form a true media mix. Senior marketers must be strategic thinkers, using data to drive action while keeping teams creative and motivated. A critical skill for all? Balancing AI’s efficiency with human intuition."
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Know the Marketing and Digital market before you apply
2025 Employment & Salary Report
Take a closer look at what’s driving hiring in your industry, from shifting employer priorities to the roles most in demand. This comprehensive report reveals the key trends shaping recruitment and workforce strategy this year, and provides your business with a competitive edge needed in today’s uncertain labour market.
- Benchmark your company's attraction and retention strategies
- Find out what job seekers are looking for in 2025
- Identify emerging and current hiring and salary trends
