Employer Insights

What is your business doing to attract and retain top talent?

Shannon Barlow Posted by Shannon
min read
Mandy Henry Yg5 Ct Viz Ol4 Unsplash

​We’ve all heard the stories – in this day and age, students are pouring out of universities, adding to the long list of job seekers looking for work in an already competitive market. However despite this perceived excess, top talent are still hard to find. What’s more, once you’ve identified your best applicants, hiring and keeping these people within your company can be just as tricky. It’s up to you to provide a workplace environment that attracts and retains great talent.

Business success relies on having exceptional people. In a world where money really is talking, your business needs to have a clear strategy for encouraging good staff to stay. Start off by knowing your high-potential employees expectations:

  • What learning and development opportunities are they looking for?

  • Is there a clear career pathway for them within the business?

  • Are they challenged in their role? Is there enough variety?

When your staff feels supported and cared for, there is a greater incentive for them to stay than just their monthly paycheck.

Company culture is another aspect your business should be focusing on; it’s what inspires and motivates your employees to come to work each day and put their best foot forward. It’s also what job applicants are looking for. Ask yourself:

  • Are your manager’s good leaders who coach and mentor their team?

  • Is there flexibility for your staff to work anytime and from anywhere?

  • Is there a sense of community amongst your employees?

These are just some of the things that could be contributing to a positive culture in your workplace. Get your company culture right, and the sense of loyalty and belonging that employees will feel in your business will encourage them to stay with you long-term.

In the words of Richard Branson: “Train people well enough so they can leave, treat them well enough so they don’t want to”. Focus on providing your staff with growth opportunities, and a company culture they are proud to be a part of, so that exceptional talent not only want to work for your company, but they never want to leave.