The 'Brain Drain': Is it here to stay, or can we reverse the trend?

Peter Crestani • November 24, 2024

Is the 'Brain Drain' here to stay, or can we reverse the trend?

New Zealand's "brain drain" phenomenon has been a major talking point recently, with record numbers of Kiwis leaving the country in 2024. The statistics are stark: over 130,000 people have departed New Zealand so far this year, with more than 80,000 of them being citizens seeking new opportunities abroad. Of those leaving, about one-third are heading to Australia, seeking better prospects or simply a change in scenery. While this kind of migration isn't new, the sheer scale of departures has raised questions about whether the brain drain is here to stay, or whether it can be reversed.


Historically, New Zealand has experienced waves of outward migration, particularly during economic slowdowns. The current trend appears to be no different, coinciding with a quieter domestic economy and rising interest rates, which have significantly impacted sectors like construction. While opportunities across the Tasman might look more attractive, it's important to note that Australia's employment market has its own complexities, with sectors like Victoria and New South Wales reportedly lagging behind other parts of the country.


Another contributing factor to the current brain drain is the backlog of people who were unable to travel during the COVID-19 pandemic. Many Kiwis had their plans for overseas experiences (OE) put on hold due to lockdowns and travel restrictions, leading to a surge in departures now that international borders have reopened. This pent-up demand for travel has added to the already significant number of people seeking opportunities abroad, suggesting that the current trend might level off once this backlog clears.


"I have spent the year trying to convince people that the grass isn't always necessarily greener, despite what all the media says at the moment."


In Frog Recruitment's Thrive in 2025 NZ Market Update, Manging Director Shannon Barlow, and Wellington Branch Manager Peter Crestani, dug deep into the factors influencing New Zealanders' decisions to leave the country, and what it might mean for the future of the Kiwi workforce.


Shannon opened by reflecting on her own experience of moving abroad and returning, adding a personal touch to the discussion. "I have spent the year trying to convince people that the grass isn't always necessarily greener, despite what all the media says at the moment." She mentioned how the allure of overseas opportunities, particularly in Australia, might not always live up to expectations. Many people move thinking they'll find significantly better prospects, but as Shannon and Peter highlighted, the situation is often more nuanced.


Peter Crestani brought valuable insights from his experience managing Frog Recruitment's Wellington branch, noting how these migration trends often follow the economic conditions. He shared, "It's really a nuanced thing. Construction in New Zealand is really struggling, and there'll be a lot of tradies and people in that sector looking to go. But it could change when the economy picks up." He highlighted the cyclical nature of these waves of migration, suggesting that as New Zealand's economic conditions improve, we may see a return of talent, much like the ebb and flow of a tide.


Interestingly, Peter also spoke about the differences between Australian and New Zealand work environments. He noted, "The working environment in Australia is a lot more cutthroat. The prospects are bigger, but there's also more competition." While Australia might offer larger-scale projects and more substantial infrastructure work, the competition and intensity of the job market can be challenging for those used to the New Zealand way of life.


Shannon also highlighted how much of the current migration wave is due to a backlog caused by the pandemic. "Of course, there's that backlog of people who weren't able to go on their big OE during COVID and lockdowns, so we're still in a little bit of catch-up mode," she said. Many Kiwis are now seizing the opportunity to travel and work overseas that they were previously denied, creating an artificial surge in departures that may level out over time.


It's clear that while the numbers of people leaving are concerning, there's also potential for many of these individuals to return. Peter put it aptly: "Some people come back, some people stay. It's just like a tide; it goes in and comes out. Sometimes it's a king tide like what we're seeing now, but it will come back." This sentiment reflects the optimism that, as circumstances change, many of those seeking opportunities elsewhere may eventually find their way back home.


Shannon and Peter both agreed that New Zealand still holds many advantages, particularly when it comes to work-life balance. "In New Zealand, you can have that work-life balance, go to those appointments, and it's just different compared to the go-go-go culture in Australia," Peter explained. The flexibility offered in New Zealand's working environment is something that, for many, outweighs the higher salaries available elsewhere.


Navigating the Current Landscape

If you're considering a move abroad, it's important to weigh the pros and cons carefully. Here are some practical tips for those thinking about making the leap, or even those wondering if they should stay put:


  1. Evaluate the Real Cost of Living: Moving to another country might come with a higher salary, but the cost of living can also be significantly higher. Be sure to do thorough research and factor in costs like housing, transportation, and taxes to get a true picture of what your new life will be like.

  2. Understand the Job Market: While Australia's job market is larger, it also has more competition, particularly in popular cities like Sydney and Melbourne. If you're planning to move, make sure your skills are in demand, and be prepared for the intensity of the job search process there.

  3. Consider Work-Life Balance: Work-life balance is often cited as a major factor in job satisfaction. New Zealand offers a more relaxed lifestyle with more opportunities for flexible working, which may not be as readily available in Australia. Consider what kind of work environment suits you best before making a decision.

  4. Have a Contingency Plan: Moving overseas is a significant life change, and it's crucial to have a contingency plan if things don’t work out as expected. Whether that means maintaining connections in New Zealand, keeping your property, or having enough savings to return if needed, being prepared will give you peace of mind.

  5. Go With an Open Mind: As Peter noted, "If you're going to make that change, you've got to go over with an open mind to see what it's like and if it suits." Moving abroad is about new experiences and personal growth, but it can also come with challenges. Understanding that it may not be forever can help you make the most of the experience without undue pressure.

New Zealand might be experiencing a "brain drain" now, but it's clear that many factors influence whether Kiwis decide to stay abroad or return. By making informed choices and keeping options open, individuals can better navigate these transitions, ensuring that whatever path they choose, it's the right one for them.


Find the job you love I Find the right talent
Get in touch with Frog Recruitment
Auckland  I  Wellington


In business since 2002 in New Zealand, Frog Recruitment is an award-winning recruitment agency with people at our heart. Located across Auckland and Wellington, we specialise in accounting and finance, business support, education, executive, government, HR, legal, marketing and digital, property, sales, supply chain, and technology sectors. As the proud recipients of the 2024 RCSA Excellence in Candidate Care Award, we are dedicated to helping businesses achieve success through a people-first approach.

Grow your career and team
Get in touch with Frog Recruitment


Auckland
   I  Wellington


In business since 2002 in New Zealand, Frog Recruitment is an award-winning recruitment agency with people at our heart. Located across Auckland and Wellington, we specialise in accounting and finance, business support, education, executive, government, HR, legal, marketing and digital, property, sales, supply chain, and technology sectors. As the proud recipients of the 2024 RCSA Excellence in Candidate Care Award, we are dedicated to helping businesses achieve success through a people-first approach.

Recent articles

By Shannon Barlow • November 1, 2026
The UK's equality watchdog wants to stop employers asking job applicants about their previous salary or pay expectations. But would banning these questions create fairer pay outcomes, or could we be losing a valuable conversation? The problem isn't having a conversation about salary. It's using someone's previous salary to determine how little you can get away with paying them. That's the distinction at the heart of a debate emerging in the UK, where the Equality and Human Rights Commission (EHRC) has recommended banning employers from asking job applicants about their salary history or expectations. The concern is understandable. If someone has been underpaid in a previous role, using that salary as the starting point for their next offer can mean existing inequalities follow them throughout their career. But from a recruitment perspective, there's another side to the conversation worth considering. Your previous salary shouldn't determine your future worth. Let's say two candidates apply for the same position. They have comparable experience, similar skills and the same ability to perform the role. One currently earns $80,000. The other earns $100,000. Should the employer offer the first candidate less simply because they've previously been paid less? Absolutely not. Remuneration should reflect the responsibilities of the role, the skills and experience required, internal equity and current market rates — not simply what someone managed to negotiate with their previous employer. Otherwise, people who have historically been underpaid can find themselves perpetually playing catch-up. This can be particularly problematic for people returning from career breaks, those who have prioritised flexibility over salary, and employees who have spent years with the same organisation while market rates have moved ahead. A change of employer should be an opportunity to reset remuneration against the market, rather than carry forward an outdated benchmark. But salary conversations can work in candidates' favour. While we understand the motivation behind the UK proposal, there's an important difference between asking about salary history to justify a lower offer and discussing remuneration to help someone understand their market value. As recruiters, we're constantly having conversations with employers and jobseekers about salary. Those discussions give us valuable insight into remuneration trends across different industries, professions and locations. They also allow us to challenge expectations on both sides. For employers, that might mean explaining that their proposed salary isn't competitive enough to attract the experience they're looking for. For candidates, it can mean helping them recognise that they've been underpaid and encouraging them to aim higher. Someone earning $75,000 might assume that asking for $85,000 is ambitious. But if comparable positions are paying $90,000 to $100,000, that conversation can be genuinely empowering. The objective shouldn't be to anchor someone's next salary to their previous one. It should be to help them understand what their skills are worth in today's market. Why are we so uncomfortable talking about money? New Zealanders and Australians can be surprisingly reserved when it comes to discussing salaries. We regularly encounter candidates who are uncomfortable disclosing what they currently earn or what they'd like to earn next. And that's understandable. Jobseekers want to achieve the best possible outcome, but they also worry about pricing themselves out of an opportunity. That concern can be particularly pronounced in a challenging employment market, when competition for roles is high and candidates may feel they have less negotiating power. Some people deliberately nominate a lower salary expectation because they're concerned an employer will otherwise overlook them. Others aren't confident about their market value, particularly if they haven't changed jobs for several years. This is where transparency and access to reliable salary information become particularly important. If candidates understand the market rate for their skills and experience, they're better equipped to have an informed conversation — rather than guessing what an employer might be willing to pay. What are New Zealand and Australia doing about pay transparency? Both countries have introduced changes designed to give employees greater freedom to discuss their remuneration. In New Zealand, the Employment Relations (Employee Remuneration Disclosure) Amendment Act came into force in August 2025. The legislation protects employees from adverse action for discussing or disclosing their pay, or participating in conversations about another employee's remuneration. Pay confidentiality clauses can still appear in employment agreements, but the new protections limit how employers can enforce them. Australia introduced stronger pay secrecy reforms in December 2022. Employees have a protected right to discuss their pay, and pay secrecy clauses are prohibited in new employment contracts, with transitional arrangements applying to some older agreements. These are important steps towards greater transparency, but neither approach is the same as banning questions about salary history during recruitment. And that's an important distinction. Should employers publish salary ranges instead? One of the most practical ways to improve pay transparency is to give candidates a clearer indication of remuneration before they apply. Publishing a realistic salary range helps jobseekers assess whether an opportunity aligns with their expectations and reduces the risk of wasting time on a process that was never going to work financially. It also places more responsibility on employers to determine what a role is worth before entering the market. Rather than asking candidates what they're currently earning and working backwards from there, employers should be asking: What are the responsibilities and expectations of this position? What skills and experience are essential? What are comparable positions paying in the current market? How does the proposed salary compare with what existing employees earn? These are the questions that should establish the remuneration range. There will still be room for negotiation based on individual experience and capability, but the starting point should be the value of the role — not the candidate's salary history. What should candidates do when asked about salary? For jobseekers, preparation is key. Before entering a recruitment process, research the market rate for comparable positions and consider the full remuneration package, including benefits, flexibility, development opportunities and progression. If you're uncomfortable disclosing your previous salary, it's reasonable to steer the conversation towards your expectations for the new role. For example: "I'd prefer to focus on the responsibilities of this position and the market rate for the experience I bring. Based on my research, I'm looking for something in the range of $X to $Y." And if you're working with a recruiter, use their market knowledge. A good recruiter should be able to explain whether your expectations are realistic, identify where your current remuneration may be below market and help you approach negotiations with greater confidence. Better transparency, not less conversation. The UK proposal raises an important issue, and the principle behind it is one we support: people shouldn't be disadvantaged in their next job simply because they were underpaid in their last one. But banning conversations about salary expectations could also remove an opportunity for candidates and recruiters to have constructive discussions about market value. The focus should be on making those conversations fairer and more transparent. Employers should establish salary ranges based on the role and the market. Recruiters should challenge unrealistic expectations and advocate for fair remuneration. And candidates should feel confident discussing what they're worth without worrying that doing so will cost them an opportunity. Ultimately, the question shouldn't be "What were you paid before?" but "What is this job worth, and what value will you bring to it?"  At Frog Recruitment and people2people, our consultants work with employers and jobseekers across New Zealand and Australia, providing market insights and remuneration advice to support informed hiring decisions. If you'd like to understand how your salary or hiring budget compares with the market, get in touch with our team.
October 22, 2026
Meeting every job requirement may get you shortlisted, but it may not make you stand out. Find out what employers are looking for beyond qualifications.
October 22, 2026
As AI changes the job application process, discover why employers are looking beyond CVs and how candidates can demonstrate their value.
October 18, 2026
Explore New Zealand's two-speed job market, rising unemployment, skills shortages and regional recovery trends, and what they mean for employers.
October 11, 2026
Discover why AI-related job ads surged 93% in New Zealand and how AI is changing workplace skills, productivity and the future of employment.

Latest PR features